September 01, 2011

SALES TIP: Limited editions SELL!

If you can create a limited edition of ANYTHING, it will probably sell well.

Now I am not talking about just throwing a "Limited Edition" sticker on the same run-of-the-mill offering you always have available....I mean a genuinely limited run of a speical product.

For a great example, you should take a look at BANDmade Books.

They collaborate with bands to create unique editions from recycled materials.  The results are amazing!

Bound away cake bandmade books
Get together with your creative team and see if there is a way to create (legitimately) a limited edition or exclusive version of what you offer.

© 2011 Patrick L. Williams, The Selling Sherpa™

Sep 1, 2011 1:18:40 PM | Business, Marketing, Sales, Sales and Marketing

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Patrick L. Williams is The Selling Sherpa, and his Sales Tip of the Day reaches subscribers in the United States, Canada, Mexico, and Australia.

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