Sales Tip: Greeting your customers is not optional!

I walked into a specialty store near where I live.

The woman at the counter was busily chatting away with someone who may or may not have been a customer, because the friendly conversation had nothing to do with the store or what the customer wanted....it was all basic chit-chat.

I know this because I had about five minutes to stroll around the area and listen to it without once being acknowledged.

There wasn't even a last-minute thanks for coming in as I strolled up to the front door and left.

Will I go back?  Well, yes, probably...they are the only store like it in the area.

But I know a lot of customers who wouldn't even consider going back.

If you are in retail, you must greet your customers, even if it means stopping a chat for a moment to do so.  Otherwise, they will probably walk out without making a purchase.

(Also, there are a ton of studies that prove stores who greet and acknowledge every customer tend to have less shoplifting.)

© 2011 Patrick L. Williams, The Selling Sherpa™

Comments

[Christopher Lee]

Totally agreed

Chris
Owner Cel Financial Services

[John Henson]

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