When presenting your product, service, or treatment to a prospect, it is a good idea to talk about the past, the present and the future.
The past is represented by stories from the customers you’ve already served who are thrilled, found in testimonials, letters, and thank you notes.
The present includes the clients you are working with right now and the results they can verify today when prospects call them to verify satisfaction with their purchase.
And the future? This is were you describe in detail the benefits they will enjoy when they become your customers.
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