Not long ago, I went into a sauna that at a local fitness club, and I overheard a conversation going on between a young woman on one side and a man on the other side.
It was clear they had never met before, but they were discussing business. Actually, the woman was asking questions and the man was talking about his business.
He is the mortgage industry and wants to increase his marketing efforts. The woman works at a local publication. She didn’t leave without getting a business card from him, even though he had to make a special trip to the locker room to get one.
Most people in the same situation would just sit and sweat. But, because she struck up a conversation and really listened, this young lady created an opportunity to make a sale. I’ll bet it’s something she does all the time.
Selling is the one place where Mom’s “don’t talk to strangers” advice may be bad programming.
Throw out the old programming, and start talking with everyone you meet.
You never know when you might make a sale.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
It was clear they had never met before, but they were discussing business. Actually, the woman was asking questions and the man was talking about his business.
He is the mortgage industry and wants to increase his marketing efforts. The woman works at a local publication. She didn’t leave without getting a business card from him, even though he had to make a special trip to the locker room to get one.
Most people in the same situation would just sit and sweat. But, because she struck up a conversation and really listened, this young lady created an opportunity to make a sale. I’ll bet it’s something she does all the time.
Selling is the one place where Mom’s “don’t talk to strangers” advice may be bad programming.
Throw out the old programming, and start talking with everyone you meet.
You never know when you might make a sale.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.


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