Have you ever worked with a prospect through every stage of the sales process, and you just knew you would win the sale...then suddenly found out they made a different decision?
Either you were fooled by your prospect, or you were fooling yourself, because you must not have had the trusting relationship that you thought you had.
No matter how close you are (or think you are) to your customers and prospects, I challenge you to get closer.
Take the time to get to know as many of your customers as you can. Do your best to become a real friend to all of them.
You may still lose the sale; but, at least your friend will tell you the real reason why you did.
© 2011 YOU ROCK!®
REQUEST LINE IS OPEN – Got a sales or marketing challenge? Send an email with the details, and I’ll share some ideas in a future sales tip.


Recent Comments