If you can create a limited edition of ANYTHING, it will probably sell well.
Now I am not talking about just throwing a "Limited Edition" sticker on the same run-of-the-mill offering you always have available....I mean a genuinely limited run of a speical product.
For a great example, you should take a look at BANDmade Books.
They collaborate with bands to create unique editions from recycled materials. The results are amazing!
Get together with your creative team and see if there is a way to create (legitimately) a limited edition or exclusive version of what you offer.
© 2011 Patrick L. Williams, The Selling Sherpa™
