Hopefully, you've already established a solid business selling your product, service or treatment to a very specific market that is absolutely loyal to you because of the way you deliver.
If so, your sales should be growing steadily all the time, based on referrals from your thrilled customers.
But if you need to grow sales more quickly, here are your two choices:
- Add additional products, services or treatments that compliment what you already offer to your existing customers.
- Reach out to markets that are similar to your existing customers with your current offerings.
Pick one or the other.
Trying to do both at the same time can lead to disaster.
© 2011 Patrick L. Williams, The Selling Sherpa™
