Went into the local branch of my bank and was taking care of some business.
I needed to sign a doc and noticed a pen on the counter and reached for it.
Turning it over in my hand, I discovered it was one of those promotional pens....you know, the kind that banks stamp their logo and tagline on so they can hand them out to customers and prospects.
Only one problem....it was for a different bank.
How long had it been there? Who knows?
But the teller was not observant enough to notice it or remove it, and know I am wondering if they care about the image of their firm....or the details of my accounts.
You've got to care about the details in sales and marketing....right down to whose pens are left out for the customers to use.
© 2011 Patrick L. Williams, The Selling Sherpa™