I just read a blog post from a(n alleged) marketing expert who challenges, "if you don't know who (perfect prospects) are, how in the are you going to service them."
I'm not sure what kind of business he typically markets for, but I only know one profession that "services" their clients...and they really don't need traditional marketing.
The word is "serve", not "service"....and yes, it matters!
Anyone who claims to be a marketer should understand the importance of language and its proper use.
In marketing, every syllable matters; make sure yours doesn't send the wrong message.
© 2011 Patrick L. Williams, The Selling Sherpa™