According to the latest information from Gallup, consumers spend more money on Saturdays than any other day.
Not only that, the data supports what you’ve believed all along: consumers are spending more on payday weeks than ever before, probably preferring to give their credit cards a rest.Now the surprise may be that, on the average, men spend about $20 more than women on those days, with the highest spending levels coming from adults in the 30-49 age range.
Armed with this information, you can develop a promotion designed to attract this spending power, and target your marketing campaign to reach those most likely to spend with you.
Do this well, and you can reliably engineer significant increases in revenue every other week.
Remember that Saturday night’s alright (and the daytime is good too) for bringing in more cash-paying customers.
© 2009 YOU ROCK!™ Communications
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