In most organizations, every year comes with a certain level of customer churn; that is, a certain percentage of your existing customers will, for whatever reason, decide to stop buying from you.
Every time you deliver less than they expect, or delay a return call, or fail to bring them more value, you give them one more reason to wonder who might serve them better. And sometimes they find what they are looking for.
Most sales teams will put an emphasis on identifying, contacting, and convincing new customers to replace those who have left.
Problem is, acquiring new customers usually take a lot more time and effort than it does to keep the ones you got.
So, it stands to reason that you can actually increase overall sales volume by a large margin in less time by simply making it a priority to hold on to the customers you already own.
Use every idea, skill, and tactic to hold on to all of them.
© 2009 YOU ROCK!™ Communications
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