If you are having trouble reaching people on the phone, maybe it is because you are not calling at the right time.
When is the right time?
In the B2B world, lots of salespeople swear by early morning hours, before the regular day begins. Others claim that after 5PM is the best time to catch owners or managers, since most of the workers have gone for the day.
Actually, you can reach just about anyone by calling them 10-15 minutes before the top of each hour.
Most appointments, meetings or other time commitments begin on the hour. The few minutes leading up to it are usually wide open for a brief conversation with a decision-maker, who will also feel more open to taking your call since they know they can use the upcoming “on the hour” commitment as a reason to wrap up the conversation quickly.
Don’t just take my word for it. Start calling prospects before the hour and see how well it works for you.
By the way, if you want to reach a prospect’s voicemail, calling a few minutes after the hour works best for the same reasons.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
When is the right time?
In the B2B world, lots of salespeople swear by early morning hours, before the regular day begins. Others claim that after 5PM is the best time to catch owners or managers, since most of the workers have gone for the day.
Actually, you can reach just about anyone by calling them 10-15 minutes before the top of each hour.
Most appointments, meetings or other time commitments begin on the hour. The few minutes leading up to it are usually wide open for a brief conversation with a decision-maker, who will also feel more open to taking your call since they know they can use the upcoming “on the hour” commitment as a reason to wrap up the conversation quickly.
Don’t just take my word for it. Start calling prospects before the hour and see how well it works for you.
By the way, if you want to reach a prospect’s voicemail, calling a few minutes after the hour works best for the same reasons.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
