Having problems getting decision-makers to take your cold call? Why not send them a letter first?
In the letter, give a brief description of what you can do and how you might be able to help the prospect, then close by telling them you will call next week to set an appointment.
Then, when you do call a week later, you can start the conversation by asking if they received the letter.
If the say “yes”, you are already half the way to getting an appointment, If the say “no”, you can simply tell them what the letter said and proceed to ask for the appointment.
Either way, you have already demonstrated that you are willing to do more than the average “cold caller” ever would just because you sent the letter.
Give this technique a try and let me know how it works for you.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
In the letter, give a brief description of what you can do and how you might be able to help the prospect, then close by telling them you will call next week to set an appointment.
Then, when you do call a week later, you can start the conversation by asking if they received the letter.
If the say “yes”, you are already half the way to getting an appointment, If the say “no”, you can simply tell them what the letter said and proceed to ask for the appointment.
Either way, you have already demonstrated that you are willing to do more than the average “cold caller” ever would just because you sent the letter.
Give this technique a try and let me know how it works for you.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
