Back in ‘69, Delany & Bonnie wrote and recorded a song called “Groupie (Superstar)”. It was the b-side of a single and did not chart at all.
But Joe Cocker heard the song, liked it, and added a version of the song to his concert set list in 1970, and it made it onto the “Mad Dogs & Englishman” live album but did not hit as a single.
Bette Midler, who was practically an unknown at the time, heard the song, liked it, worked it up and performed it when she was a guest on the Johnny Carson show in late 1970. And it STILL didn’t skyrocket to fame.
But watching the show that night was a young pianist/composer/arranger named Richard Carpenter and he knew it was a hit just waiting to happen. So he rearranged the version he heard, gave it to his sister Karen to sing, and the Carpenters took it all the way to #1 in 1971. Somewhere in all that transition, the name of the song became simply, “Superstar”.
Sometimes, a really great product, service, or treatment just needs a little adjustment to make it work for the market you serve.
Maybe something that doesn’t work very well for one person, will be a huge success in the hands of someone else.
The point is, if you really believe in your solution, don’t give up just because you suffer a setback or a failure somewhere along the line. Instead, try modifying your approach. And if that doesn’t work, modify your approach again and keep making adjustments until you find the right approach to make your solution a hit with your customers.
And once you do that, you will be a superstar too!
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
But Joe Cocker heard the song, liked it, and added a version of the song to his concert set list in 1970, and it made it onto the “Mad Dogs & Englishman” live album but did not hit as a single.
Bette Midler, who was practically an unknown at the time, heard the song, liked it, worked it up and performed it when she was a guest on the Johnny Carson show in late 1970. And it STILL didn’t skyrocket to fame.
But watching the show that night was a young pianist/composer/arranger named Richard Carpenter and he knew it was a hit just waiting to happen. So he rearranged the version he heard, gave it to his sister Karen to sing, and the Carpenters took it all the way to #1 in 1971. Somewhere in all that transition, the name of the song became simply, “Superstar”.
Sometimes, a really great product, service, or treatment just needs a little adjustment to make it work for the market you serve.
Maybe something that doesn’t work very well for one person, will be a huge success in the hands of someone else.
The point is, if you really believe in your solution, don’t give up just because you suffer a setback or a failure somewhere along the line. Instead, try modifying your approach. And if that doesn’t work, modify your approach again and keep making adjustments until you find the right approach to make your solution a hit with your customers.
And once you do that, you will be a superstar too!
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
