When you are making a presentation, you are a walking, talking advertisement for the solutions you sell.
I’ve been creating advertising for print and broadcast media for over 2 decades and, trust me on this, the most effective advertising leads people (listeners, readers) to visualize themselves using and enjoying the product or service being offered.
You can make all the promises in the world but, without a visual, you may not make the sale. So, whether or not you have any visual materials, you must guide prospects to create their own vision.
In my experience, the easiest way to do this is start a phrase with “Imagine this...” or “Imagine yourself...”. This phrase engages prospects and compel them to create their own mental image, which is more powerful and persuasive than any brochure or PowerPoint.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
I’ve been creating advertising for print and broadcast media for over 2 decades and, trust me on this, the most effective advertising leads people (listeners, readers) to visualize themselves using and enjoying the product or service being offered.
You can make all the promises in the world but, without a visual, you may not make the sale. So, whether or not you have any visual materials, you must guide prospects to create their own vision.
In my experience, the easiest way to do this is start a phrase with “Imagine this...” or “Imagine yourself...”. This phrase engages prospects and compel them to create their own mental image, which is more powerful and persuasive than any brochure or PowerPoint.
© 2009 YOU ROCK!™ Communications
THE REQUEST LINE IS OPEN! - IF YOU HAVE A QUESTION ABOUT A SALES OR MARKETING TOPIC, OR HAVE A SPECIFIC PROBLEM YOU WANT HELP WITH, SEND ME AN E-MAIL WITH FULL DETAILS AND I MAY GIVE YOU SOME ANSWERS IN AN UPCOMING SALES TIP.
