Well, there’s always next year...but they made their point.
So how about some promotions for May to acknowledge the families of your local soldier boy, or girl as the case may be?
There are five different dates with a military focus in the next month. May 1 is Loyalty Day, May 8 is VE Day and Military Spouse Appreciation Day, May 16 is Armed Forces Day, and May 25 is Memorial Day.
You could create a different promotion for each day, or turn the entire month of May into a promotion that focuses on celebrating those who serve in the military and the families that support them.
Get creative. Look online. Find strategic partners to cross-promote with. Sponsor a community event, or create one of your own.
When I sold radio advertising, I always had a couple of ideas to share with my clients, so call up your local media rep and ask them to brainstorm with you.
But plan NOW to have a May that blows your competition away!
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