Sales Tip of the Day: SIGN O THE TIMES
SIGN O THE TIMES
I was fascinated by this blog posting from Guy Kawasaki about his stroll through a mall during the week after Christmas. Chances are you saw much of the same if you went shopping during that time.
Isn’t it interesting to note the one store in that mall that didn’t have any kind of sale going on was also the one that was full of customers, even in the current economic climate.
This just goes to prove one of my axioms of marketing: if you try to live by the “Sale!”, you will probably die by the “Sale!” In this case, “Sale!” is defined as the significant lowering of price done in an attempt to encourage a large volume of transactions regardless of the profit margin generated or the impact to bottom line profit.
You’ll always do much better if you create a product, service, or treatment that is so superior to anything else on the market that you can price it appropriately, market it to the right prospects, and serve a continuous parade of customers who want what you have no matter what today’s financial situation is.
Commissions are better in that world, too!
I was fascinated by this blog posting from Guy Kawasaki about his stroll through a mall during the week after Christmas. Chances are you saw much of the same if you went shopping during that time.
Isn’t it interesting to note the one store in that mall that didn’t have any kind of sale going on was also the one that was full of customers, even in the current economic climate.
This just goes to prove one of my axioms of marketing: if you try to live by the “Sale!”, you will probably die by the “Sale!” In this case, “Sale!” is defined as the significant lowering of price done in an attempt to encourage a large volume of transactions regardless of the profit margin generated or the impact to bottom line profit.
You’ll always do much better if you create a product, service, or treatment that is so superior to anything else on the market that you can price it appropriately, market it to the right prospects, and serve a continuous parade of customers who want what you have no matter what today’s financial situation is.
Commissions are better in that world, too!
