Sales Tip of the Day: ROUNDABOUT
As you know, I participated in a big book launch blitz yesterday by offering a one-hour teleseminar recording to everyone who bought the latest book from my buddy, Jeffrey Gitomer.
What you might not know is I also purchased the book, even though Jeffrey had already sent me a copy.
Why? I wanted to see how all the other affiliates gave out their bonus material. I must admit I was very surprised at the roundabout way a lot of this material was made available.
Several people offered material that is already available free on their website, and quite a few required you to sign up for a newsletter to get the bonus material.
If you bought the book and got the links, you already know that I gave free access to an mp3 that I’ve never offered for sale, and gave folks the option to sign up for my Sales Tips.
Will I get as many subscribers as the folks who forced the sign-up? Maybe not, but the people who do sign up have a better chance to sticking around than those who are held hostage.
Keep this in mind when you run a special offer or promotion. Make it easy for your customer and prospects to accept your offer. Give them a straightforward opportunity instead of a roundabout hassle, and you’ll start the relationship on the right foot.
What you might not know is I also purchased the book, even though Jeffrey had already sent me a copy.
Why? I wanted to see how all the other affiliates gave out their bonus material. I must admit I was very surprised at the roundabout way a lot of this material was made available.
Several people offered material that is already available free on their website, and quite a few required you to sign up for a newsletter to get the bonus material.
If you bought the book and got the links, you already know that I gave free access to an mp3 that I’ve never offered for sale, and gave folks the option to sign up for my Sales Tips.
Will I get as many subscribers as the folks who forced the sign-up? Maybe not, but the people who do sign up have a better chance to sticking around than those who are held hostage.
Keep this in mind when you run a special offer or promotion. Make it easy for your customer and prospects to accept your offer. Give them a straightforward opportunity instead of a roundabout hassle, and you’ll start the relationship on the right foot.
