Sales Tip of the Day: HAD TO PHONE YA
The other day I stumbled across a gift certificate for a musical instrument superstore I had been given back in 2002, and I took it with me yesterday to buy a pop blocker for my home studio.
When I produced the certificate to apply toward the purchase, everything stopped. First, the guys on the counter were amazed to actually see a paper certificate since they haven’t used them in years. Then they couldn’t figure out how to enter it into the register.
A polite pause, a conversation, and a phone call later, the clerk informed me they would have to reactivate the certificate in their computer system and the process time for that would be a few days. Not the best news, but at least I would still be able to redeem it.
Then the clerk told me to call him in a few days and he would let me know if the certificate was reactivated. Whoops!
Asking a customer to call you back, and actually expecting them to do it, is a risky proposition, because they wont be as interested in your commission check as you are.
If you have news or information that a customer needs, never rely on them to call you to get it. Instead, take advantage of this opportunity to contact them and show them how much you enjoy following up on their behalf.
There’s nothing better than calling a client and saying, “I just had to phone ya to let you know the good news.”
When I produced the certificate to apply toward the purchase, everything stopped. First, the guys on the counter were amazed to actually see a paper certificate since they haven’t used them in years. Then they couldn’t figure out how to enter it into the register.
A polite pause, a conversation, and a phone call later, the clerk informed me they would have to reactivate the certificate in their computer system and the process time for that would be a few days. Not the best news, but at least I would still be able to redeem it.
Then the clerk told me to call him in a few days and he would let me know if the certificate was reactivated. Whoops!
Asking a customer to call you back, and actually expecting them to do it, is a risky proposition, because they wont be as interested in your commission check as you are.
If you have news or information that a customer needs, never rely on them to call you to get it. Instead, take advantage of this opportunity to contact them and show them how much you enjoy following up on their behalf.
There’s nothing better than calling a client and saying, “I just had to phone ya to let you know the good news.”
