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December 04, 2008

Sales Tip of the Day: PROMISES

Promises

Ever have a problem overcoming a prospect’s reluctance to meet with you?  The solution may be in making a couple of promises.

Whenever I hear wariness in a prospect’s voice, I tell them, “look, if you promise not to buy anything, I promise not to sell you anything.  Let’s just get together, explore your needs and see if there is even a reason for us to discuss it any further.”

It doesn’t work every time, but it does usually get the appointment.

But it is important to stay true to your word when you meet.  Gather the information you need and either offer to propose some solutions or admit that your product, service or treatment is not a fit and offer to help them find an appropriate provider.

Making promises is one thing.  Keeping them will win you the sale, or at least a positive impression of you as a real professional.

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