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May 16, 2008

LONG AND WINDING ROAD

Have you ever shown up for an appointment only to find the person you were supposed to meet with is out?

Don’t feel bad. It used to happen to me too. But I learned a long time ago to call and confirm appointments before making the drive to their office.

Calling a prospect the day before your meeting shows professionalism and respect; it also prevents a waste of time, energy, and gas. And with gas at $4 a gallon, who wants to drive down a long and winding road to a blown meeting?

The trick is doing it in a way that wont give the prospect a chance to cancel. How?

Don’t call and ask, “are we still getting together tomorrow?”

Instead, call them, tell them how much you are looking forward to the meeting, and how excited you are about what you have to share. Then tell them you will see them tomorrow and finish the call.

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