The Selling Sherpa: IRON MAN

I’ll admit it. I was kinda into comics when I was a little younger. Okay...when I was a LOT younger!

The pride of my collection was issue #39 of “Tales of Suspense”, which features the very first appearance of Iron Man.

I’ve known that an Iron Man film was in the works since becoming a Marvel stockholder about 5 years ago and I have been anxious to see the result. I’ve purposely avoided seeking out details about the film story, eschewed online trailers, and isolated myself from spoilers.

Last night, I was invited to a special advance screening of the film and IT ROCKS! I had built up a tremendous amount of anticipation for the film and, happily, it did not disappoint.

But I’ve been disappointed before. The Hulk. Elektra. Jersey Girl. (Sorry Kevin!)

Have you ever been disappointed? Isn’t it terrible when you are let down by something you thought would be great? Remember how you felt?

That little twinge you may have just experienced is what your customer feels if you ever let them down. Falling short with a customer, even by a slight margin, can cause them to focus only on their disappointment, even though your solution delivered 99% of the promised result.

Strive to never disappoint a customer. Be an Iron Man (or woman) yourself and follow through on a sale to the complete satisfaction of your buyer.

Do that, and you will always have great buzz, quality referrals, and lots of true fans!