YOU CAN’T JUDGE A BOOK BY ITS COVER

Zig Ziglar tells a story about his daughter being the only person willing to help an obviously out-of-place man who had stepped up to the cosmetics counter where she worked. Turns out the man had a shopping list from his wife and ended making a sizable purchase, and a nice commission for Zig’s daughter.

No doubt you’ve heard stories about millionaires dressed like bums who are ignored by some sales clerks, or maybe you’ve seen the scene in “Pretty Woman” where Julia Roberts returns to the store where she was snubbed and shows them they made a huge mistake by treating her poorly.

You can’t judge a book by its cover and, in sales, you shouldn’t try to.

Instead, serve all with integrity and genuine care. If you do, you wont have to worry about your commission check.