SLOW DOWN

Objections are good barometers of your sales call. They will confirm that your customer is listening, and provide a means of clarification while stimulating conversation.

Think of objections as conversational speed bumps; they make you slow down long enough to really grasp what the customer's concerns are.

Look at each objection as a spotlight on a particular concern. Once satisfactorily resolved, you’ve earned the right to advance the sale.