NOBODY LIKE YOU

A colleague had been agonizing over increasing her rates. She knew it was something she had to do if she was going to reach profitability, but she was also fearful that clients might leave her.

She is a hair stylist, and she used to pack up her car with equipment and travel to the homes of her customers to do their hair. Not long ago, she turned what was her garage into a styling studio at her home.

Now her clients have to spend their time and gasoline to come to her...AND she raised her rates. What do you think happened?

Not only did she keep every one of her customers, she actually picked up 7 new ones, thanks to the recommendations of her loyal fans who think she is great.

When there is nobody like you in the business, your loyal customers will be less sensitive to price...and more likely to spread the word to their friends and family.

Make sure there is nobody like you!