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March 27, 2008

THINK OF ME

Not long ago, I had to have my automatic garage door opener repaired as the torsion spring had broken which finally made it impossible to get the car out of the garage.

The company I called connected me directly to the guy who would ultimately do the job and he told me he would arrive at my house by a certain time. He actually showed up early, looked over the situation, and quickly identified the problem areas giving me item by item estimates as he went.

After about 90 minutes work, the repair was complete and my car was not longer held hostage. I signed the work order and paid for the job, then headed to the garage to leave.

When I got there, I noticed that a small but clearly legible sticker had been placed next to the button on the wall that activates the opener. It only had 2 pieces of information: the name of the company, and their phone number.

This is another example of brilliant marketing that doesn'€™t cost a ton of money, and I am surprised more service companies don'€™t do this.

Would this technique work for you? Is there some way for you to sign or tag your work so your customer will know who to call next time? How can you effectively and inexpensively remind your customers to "€œthink of me"€ when they have a problem?

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» Do You Sign Your Work? from Alliance Science
The accruing value of art is the signature. The residual value of a service is the contact name and number and installation or last service date. HVAC techs do it. Automobile service companies do it. Treatment companies do it. If [Read More]

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