SHOW AND TELL

Isn’t it compelling when you get a phone solicitation? Don’t you get excited when you hear a product or service described to you? Doesn’t the waiter’s description of today’s special Just make you drool??

It doesn’t? Why do you think that is?

Perhaps it is because you and I were trained from birth to understand that you ‘can’t believe everything you hear’ but ‘seeing is believing’.

So if you want your client to believe in you, your product, and your company, stop telling them about it. Instead, find a way to show them.

Offer a demonstration. Share a video of client testimonials. Give them a test drive. Show them every bit of compelling information you can to help them see that your solution is perfect for their situation.

If your show and tell has more show than tell, you’ll earn more dough as well.