If you really want to be #1 in your market, you’ve got to know what prospects and customers expect from you.
Here’s just a few important items on their want list:
• They want you to really listen to them and not just blab on and on about you or what you sell.
• They want to know you really care about helping them solve their problems.
• They want you to be a knowledgeable resource so you can guide them through the process.
• They want to know you will charge a fair price for a fair product or service.
(You can use “good”, “excellent”, or “outstanding” in place of “fair” and it will still be true.)
• They want to know you will stand behind (or in front of, as need be) what you sell.
• Finally, they want to know you’ll not fade away as soon as you’ve cashed their check.
You may have some other ideas about what should be on this list and I encourage you to share them with me.
If you do, I will compile them with other responses and share the revised list with you before the end of March.
