MINUTE BY MINUTE

Back when I was selling broadcast advertising, I developed copywriting skills that enabled me to convey an effective sales message in either 30 or 60 seconds, because most commercials run that long.

Honestly, that is about all you need to pique a prospect’s curiosity.

Because if you can’t capture their interest in the first few seconds, they aren’t going to get excited as you drone on and on about how great your company, product, or service is.

Develop two very effective messages (one 30 second and one 60 second) and include only the most critical selling information, such as typical results (cost-savings or increased earnings) that current users experience, customer testimonials, and an offer to meet with the prospect.

Then test them on existing customers, take their feedback, and continue to fine-tune your commercials so that, minute by minute, you efficiently qualify only the best prospects for what you sell.