MAGNET AND STEEL

Last summer, a guy named Steve was advertising fast, efficient, and inexpensive lawn service, so I thought I would give him a try.

He showed up at the appointed time to assess the lawn and provide a quote, which was really inexpensive. In fact, the price was too low and I knew it, even if he didn’t. So I told him I would pay him double if he could do the job that weekend.

With a genuine smile, he agreed and he returned with a helper (his son) on the appointed day and a few hours later it was finished. In the process, they had uncovered and dealt with a beehive, so I added a little extra money on top of what I said I would pay them.

Steve was gracious, grateful and, before he left, he asked if he could give me his card so I can call him the next time work needed to be done. I told him I would like his card and he responded with, “regular or magnetic?” Brilliant!

I opted for the magnetic one so I could put it on the steel front door of our refrigerator.

Now spring it here, the grass is starting to grow, and I am thinking its time to call a service. And just as Steve planned, his magnetic business card is hanging where I see it every day.

Sometimes, all it takes to be a smart marketer is an appropriate use of magnet and steel.

Could you use Steve’s technique to stay in front of your customers?

Comments

[Florian]

You are right, Patrick. Steves magnetic card was a brilliant idea and finally made him stick to your mind (as well as to your fridge). But honestly: Even more important seems to me that his excellent performance and his more than fair pricing made him "magnetic" to you. To sum up your todays blog: To be succesfull it is important to be "magnetic" to your customers (once you have them you should stick to them) and to your potential customers as well (to have an enormous attractive power on them).