TOO SHY

Working with a consulting client not long ago, we discussed referrals. He admitted he is a little too shy when it comes to asking for them.

My response: the only thing you’ll get being too shy about referrals is a thin wallet!

Whatever business you are in, referrals are critically important to building it. You literally cannot afford to be shy.

If you are a wallflower, find it difficult to start conversations, or can’t bring yourself to ask clients for referrals, you must take steps now to solve this problem. Ask your colleagues for help. Ask your clients for help. Ask anyone you know who is outgoing to help you learn how to be outgoing too.

That is, unless you enjoy a thinner wallet.