STORIES

Did you hear about the mother of six who auctioned off an opened pack of Pokemon cards on eBay for over $140? How did she do it?

It wasn’t because she listed features and benefits, and it wasn’t just because she had an illustration of the product. She barely described the product itself.

Instead, she told a compelling story about how she came to have the cards in the first place. It was a fun story, all about what it is like to shop with 6 children in tow, and how much extra always ends up in her shopping cart.

Over 14,000 people read her story, and 800 bidders were involved in the auction.

It should be obvious that a compelling story can help you sell, too. If you don’t have any, borrow some from others who are selling what you sell, and start collecting your own selling stories.