RIGHT NOW

We try our best to make sure every transaction is handled perfectly.

Despite our efforts, somewhere, somehow, problems are going to come up. And, sometimes, those problems are not the little “oops” problems....instead, they will be the certified, super-sized, no-going-back-now, massive screw-up’s that could kill the sale, the relationship and maybe even your reputation.

When this happens (trust me, it will happen to all of us), you have one shot to rescue the situation and the key is this: tell the customer RIGHT NOW!

If you know you have to tell them eventually, or if you know they will figure it out someday, you MUST tell them right now because delaying the inevitable will only make it worse.

Accept the blame, the flame, and the shame that comes with the screw-up, work your butt off to fix it fast, and, if there is anyway, refund their money.

Even if you do all this, you may not be able to salvage the relationship; but, you will have saved your reputation.

Because even the maddest customer can never say you didn’t at least try to make it right.