INFORMATION

If information is power, you have to know where the get the most up-to-date information to help you become a powerful sales professional

To get the latest information about your prospects, customers, industry and trends, let me recommend Google Alert. You can tell Google to pay attention to certain phrases or names and every day you will get a report on anything new that has been posted on the internet.

If you want to know about a CEO’s activities, background, and affiliations, set an Alert for his name.

If you want to know the latest about a particular company, set an Alert for it’s name.

If you want to stay current on industry trends, set an Alert for whichever industry you want to serve. Or maybe, you can set an Alert for the industry you are in.

This is a tool I use to keep track of my consulting clients, as well as trends in sales and marketing.

Use the information you get from Google Alerts to help you be an expert in your industry (or on your customers), and you’ll be ahead of 90% of your competition.