DON’T LIE

I spent yesterday morning helping a new sales team develop tailored strategies for selling advertising in their publication. It is an exciting time, and I am confident they are going to do a great job for their customers, their company, and themselves.

During our time together, I discovered they had been given disturbing advice by someone calling themselves a sales trainer. This person suggested they get appointments by calling prospects and pretending they are working on a “public service” project.

I couldn’t believe what I was hearing!

Although you can probably make one sale with misleading statements, chances are slim for building a long-term relationship that way.

Your integrity and your reputation are too valuable to throw away.

Whatever you do, don’t lie...about anything!