THE GAMBLER

Texas Hold ‘Em has become a phenomenon, attracting all kinds of attention the past few years with television coverage, international tournaments, and huge prizes. The last winner of the World Series of Poker took home over $8 Million!

I have noticed something about the best players: they don’t play every hand. While it’s true that any 2 cards can make a hand, the pros know they improve their chances of winning by waiting until they have 2 GOOD cards to play.

When you are getting started in sales, any prospect seems like a good one. But the longer you sell, the more you realize that not every prospect is a good prospect.

The gambler will go after any prospect. But the real pros go after only the best possible prospects, which greatly reduces the time they spend chasing after “tire kickers” and shoppers. Ultimately, that gives them even more time to sell!

If you can be selective about who goes into your prospecting funnel, you will have a higher closing percentage, greater client retention, and a whole lot more fun serving your customers.

Do you want to be known as the gambler or the pro?