MORE, MORE, MORE

Andrea True was an adult film star in the 70s who also did some work in commercials. A land developer in Jamaica hired her to film a television commercial for the enterprise and paid her well. Unfortunately, the day after she was paid, and a day before she was to return to the U.S., the Jamaican government imposed a state of emergency and forbid anyone to take money out of the country.

Rather than leave the money behind, she called some friends and made arrangements to record a song, knowing that nobody would stop her from leaving the country with a reel of audio tape.

The results of the session was a song called “More, More More” which became a major disco anthem and a Billboard #4 hit single. It has been covered by other artists, such as Bananarama, and Canadian band Len used a loop of the instrumental break as a foundation for their 1998 Top Ten hit, “Steal My Sunshine”.

Whatever other opinions you may have of Andrea True, you have to admire her resourcefulness. She took a lousy situation and created a big win, both for herself and her client.

Finding a solution where there appears to be none is an art. Finding solutions for prospects and customers is a profit center.

How resourceful can you be?

[P.S. - At last report, Andrea True is working as a drug and alcohol counselor in Florida.]