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January 30, 2008

MESSAGE IN A BOTTLE

Have you ever called a prospect and left a message in their voicemail?

Have you ever called them more than once and ended up leaving more voicemails?

Did you leave the same message each time?

If your call wasn’t returned the first time, what makes you think they’ll call you back after hearing the same message the second, third, fourth or umpteenth time?

It seems like some salespeople have only one message in a bottle on their desk and they pour it out every time they reach anyone’s voicemail.

Instead, you can craft several different appropriate messages for use whenever you encounter voicemail, and be sure to make a note in your sales diary, CRM system, or client contact sheet of which one you used with each prospect.

That way, when you attempt to contact them next time and have to leave a voicemail again, it won’t be the same (ineffective?) message that your prospect heard the last 3 times you called.

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