MEETING BILL RANCIC

If you’ve never seen The Apprentice, you probably have no idea who Bill Rancic is. But most folks instantly recognize him as the first winner(?) of a year-long job with Donald Trump in the popular unscripted television program.

Bill was in town today and I had the chance to spend some time with him. We talked about his latest endeavor (a live talk show currently running in limited markets), as well as his continuing relationship with Trump.

We also swapped stories...he from the vendor side, I from the customer... about his “cigar of the month” club, which was phenomenally successful. Every month, I’d receive a tube with 5 different cigars to sample and, if I liked them, I could always call and order up a box. Not being a regular smoker, the monthly samples were always more than enough for me.

A subscription model service is one of the best ways to ensure continuous revenue without having to constantly resell your existing customers. Fitness centers, Netflix, and periodicals understand this well. They profit greatly from establishing automatic fund-transfer every month from their subscribers bank accounts, and customers continuing paying even when they are not actively using the service.

Is there some way you could offer a “subscription” or “membership” for what you sell now?

What would your income look like if every customer was buying with you every month?

Comments

[Dan Ider]

I enjoyed seeing Bill on years ago on The Apprentice. The new one is just lame.
There are alot of membership/subscription sites popping up around the internet to get a cash flow stream rather than just a one-time hit. They might want to use a tool like Nemeas to see how the search engines will like their URL.
Dan