I WANT YOU BACK

Let’s face it, there are actually a few customers that you’ve lost that you don’t miss and wouldn’t want back. But what about the ones who left you that you do miss? What have you done to re-engage them?

Have you considered giving them a one-time concession or price break to reel them back in?

Have you continued to bring them referrals or leads for their business?

Have you even stayed in touch with them?

Make it a point this year to contact every customer you lost and try to rekindle the relationship. Let them see your attitude of, “I want you back.”

If you only manage to bring in business from 20% of them, what would that do for your sales, and your commission check?

Comments

[Bob Mincus]

I also like to read the marketing blog of James D. Brausch, and he recommends having everything automated.

I think that combining the automation idea with your idea for keeping in touch would really help my business.

I need to set up some kind of database and follow-up system that might automatically flag people who haven't purchased or taken action in X period of time.