DON’T TALK TO STRANGERS

Last night at a local fitness club, I went into a sauna that a few people were already enjoying. A conversation was going on between a young woman on one side and a man on the other side.

It was clear they had never met before, but they were discussing business. Actually, the woman was asking questions and the man was talking about his business.

He is the mortgage industry and wants to increase his marketing efforts. The woman works at a local publication. She didn’t leave without getting a business card from him, even though he had to make a special trip to the locker room to get one.

Most people in the same situation would just sit and sweat. But, because she struck up a conversation and really listened, this young lady created an opportunity to make a sale. I’ll bet it’s something she does all the time.

Selling is the one place where Mom’s “don’t talk to strangers” advice may be bad programming.

Throw out the old programming, and start talking with everyone you meet.

You never know when you might make a sale.