THE COLOR PURPLE

My honey took me to Vegas for my birthday. What a treat!

We saw a couple of shows (one I will be telling you more about in a future Sales Tip), enjoyed wonderful dining experiences, met up with some great friends, and did a little shopping.

One of the “must visit” stops is the Vosges Boutique in the Forum Shops at Caesar's Palace. You’ve heard me talk about Vosges before and how they are all about overwhelming their customers with endless “wow” experiences. This time was no exception.

But I really noticed something about how unified their “look” is.

If you visit the shop (and I hope you do!), you will notice the color purple dominates everything they do, from the packaging to the décor.

Jenna, the delightful young lady who took care of arranging shipping on a very special gift, even had a large but tasteful purple bangle on her left wrist which I saw when she handed me the purple pen to use filling out the paperwork.

Guess what color ink was in the pen? Yes, it was purple too!

All of this is done in a very classy way, and you can see the same theme on their website and in all of their mailings.

Unified marketing creates impact. It is memorable and it is buzz-worthy.

If you have a product or service of the highest quality (like Vosges does), what could you do to unify your marketing?

What could be your purple?