THE 3-FOOT TEST

Have you ever gotten a business card from someone and had trouble finding their phone number, email, or other contact information?

Make sure your contact information can pass what I call The 3-Foot Test.

If you can hold the business card at arm’s length (which is about 3 feet for average folks) and still read the phone, email, and web information, it’s fine. If the font is no smaller than 12 points, most folks will be able to read it just fine.

Pull out one of your business cards right now and see if it passes The 3-Foot Test. If it doesn’t, get it fixed now.