RETURN TO SENDER

Return To Sender was a great song that hit #1 on this date in 1962. But ‘return to sender’ or, worse yet, ‘postage due’ is not music to your ears or those of your recipient when they happen to your direct mail campaign.

Last year, one of my clients faced the awful situation of having a prospect call him to complain because she had to stand in line and pay $.24 to receive his selling correspondence. Ouch!

This week, I actually received a birthday card that was delivered with $.97 postage due. (Hey, I still appreciate the thought and the card, so I will never tell the sender about it.)

If you are sending anything to a customer or a prospect, be sure to double-check the weight and apply postage that will more than cover the delivery so you will never deal with ‘postage due’ or ‘return to sender issues.