MEANINGFUL GIFTS

‘Tis the season for giving to clients and prospects, but you don’t have to go overboard with extravagance.

While lots of companies will be giving away tons of “stuff” with their logo on it, how many of us really need another mouse pad? Or another clock? Or another calendar?

You can separate yourself from the pack by giving a creative or thoughtful gift. Something relevant and useful is best.

When I was doing morning show radio, one of the best gifts I received was from American Comedy Network. A.C.N. was a firm that provided syndicated comedy bits and morning show prep, and their gift to me was a stopwatch with their logo on it. The stopwatch was definitely relevant and useful in my broadcasting career, and I wore it out from constant use over the next 2 years. Long after the gift was gone, I still remembered it...and I am telling you about it now, so how’s that for memorable?

What can you give your customers that will have them talking about your creative thoughtfulness?