JUST LIKE STARTING OVER

12 days after being shot, John Lennon finally had his first UK #1 single with “Just Like Starting Over” from the Double Fantasy album.

I remember that sad time, when music stores all over the world were suddenly sold out of records and tapes from the former Beatle. It was as if everyone was trying to grab onto anything they could in a vain attempt to bring back what was gone forever.

Many of us on the airwaves wondered aloud where all this love was before the tragedy.

I’ve seen the same thing happen when sales reps lose long-standing accounts, then try to shower love and attention on departed clients in a desperate attempt to win them back.

Show customers some love now and they’ll be less likely to look elsewhere for the attention they need.

After all, keeping an existing client happy is much easier than starting over with them.