I HEARD IT THROUGH THE GRAPEVINE
Every business owner knows the best advertising in the world is the evangelism of their top customers.
Nothing is more effective than loyal, sometimes fanatical, customers telling friends, family, and colleagues about their experience and encouraging others to become customers.
The same thing applies for sales professionals.
When prospects come to you saying, “I heard it through the grapevine that you are the person to call about (fill in the blank),” the sale has already been made and the only thing you have to do is help the customer makes decisions about quantity, size, and color.
Your challenge is to find new and exciting ways to “wow” your customers every day.
Become the salesperson that every customer talks about to their friends, family, and colleagues, and you will be #1 in your market.

I couldn't agree more with you here! Our customers are our best salespeople...they're walking billboards and a testament to our brand if all we can do is manage our relationships with the utmost regard to customer service!
Posted by: Ricardo Bueno | December 16, 2007 at 08:00 AM