GETTING TO THE POINT

40% of the executives surveyed indicate they will allow a sales professional about 5 minutes to establish some credibility and demonstrate some understanding of their business; otherwise, they’ll be shown the door.

And over 82% of those surveyed expect sales professionals to already have a thorough understanding of what drives their business before they ever meet.

Getting to the point is essential when dealing with top level executives. So give them a legitimate reason why they should buy your product or service as quickly as you can and you stand a much better chance of actually getting the business.