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December 06, 2007

FEEDBACK IS CRITICAL

Assuming ‘no news is good news’ can be a recipe for disaster in selling. If you don’t hear anything from your customers, you will never know how well you are doing, or what areas need improvement.

Start asking your client’s to give you a report card. Encourage them to tell you what needs fixing. Invite them to tell you how they feel about your product, your service, your support....you.

Most salespeople wont ask because they don’t want to know just how bad it might be. But, if you show your clients that you are genuinely interested in doing what it takes to serve them better, you will be surprised at how willing they are to help you become a sales professional.

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