ALWAYS ON MY MIND

Back in 1987, Pet Shop Boys hit #1 with their version of “Always On My Mind”, but it was also a hit for Brenda Lee, Elvis Presley, and Willie Nelson.

That song has been recorded by artists in all genres and generations, and virtually everyone on the planet has heard at least one version of it.

“Always on my mind” is also a great feeling to impart to your customers.

When you do the countless little things that remind them you are thinking about their needs, you create a strong bond that helps them resist competitors who will try to steal their loyalty.

So, how do you show they are always on your mind?

Give them referrals. Host them to a networking event. Drop by when you are in the area just to say hello and see how they are doing. Send them a card. Forward useful and relevant information (but not chain letters and rebate schemes) via email. Ask about their family and really listen to their response. Send cards on appropriate dates. Remember their children’s names. Or, their pet’s names. (Trust me, to those without children, their pets are just as precious to them!)

In short, be their friend instead of just a vendor, because people always prefer doing business with their friends.

Funny thing is, when they are always on your mind, you will always be on theirs, too.

And that comes in handy with the competition comes calling.

Comments

[Linda]

Dear Patrick,

This post really "spoke" to me, especially at this time of year. Everyone is so conscious of thanking their customers now -- why not every day? IMHO the steps you give above would show them (in many, smaller ways) that you appreciate their business all year round -- more so than a Christmas basket full of food delivered to their office this week.

A new book I just read that also emphasizes adding value to other people's lives (in or outside of business) is "The Go-Giver" by Bob Burg and John David Mann. It's a small book, written as a parable, with a powerful message on generosity, service and success.

Happy Holidays!

Cheers,
Linda